Pharmaceutical Brand Management

Companies use various marketing techniques to position a product in market. Each product require different branding strategies.What the magic A brand can do and how A brand is positioned differently from another in pharmaceutical field. This course will impart knowledge to students of how to increase sales and improve the pharmaceutical company's market shares by positioning a brand .

Scope of Pharmaceutical Brand Management:

Pharmaceutical market has grown to USD 1.42 trillion in 2021 from USD 390 billion in 2001. This growth shows what people pay for medications. Most of the population purchase medicines by their brands as 95% doctors also prescribe drugs by their brands. Pharmaceutical Brand Managers are responsible for increasing market share of companies by their brand marketing activities. This is one of the best-paying jobs in the pharmaceutical industry.

Career Prospects

• 1. Pharmaceutical Companies
• 2. Nutraceutical and Food Industries
• 3. Business Development Manager
• 4. Handle Sales Representatives & provide them training
• 5. Brand Manager
• 6. Product Manager